Cosmetics Business Picks: 10 new beauty launches including a foundation revival

By Alessandro Carrara | Published: 25-Aug-2023 Alessandro Carrara
Body Care Colour Cosmetics Skin Care

Cosmetics Business shines a spotlight on the brands launching fresh new foundation products in 2023

You need to be a subscriber to read this article.
Click here to find out more.
Cosmetics Business Picks: 10 new beauty launches including a foundation revival

MAC has launched its first new foundation in over a decade

MAC has launched its first new foundation in over a decade

The beauty industry appears to be falling back in love with foundations, after three high profile brands launched fresh products into the category this week.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • MAC Cosmetics
  • Avon Products
  • The Inkey List
  • U Beauty Skincare
  • Olive and June
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care
Cosmetics Business picks: 20 of the best Christmas gift sets for 2026

Cosmetics Business picks: 20 of the best Christmas gift sets for 2026

Read more
With the festive period just around the corner, beauty brands are launching limited-edition gifting options, from full routine sets to decorative baubles adorned with products. CB rounds up 20 of the best Christmas gift sets for this holiday season

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Are we nearing peak K-beauty? Industry experts weigh in… With K-beauty brands entering numerous US retailers, and Western brands tapping into innovation from Korea – from packaging to ingredients – Cosmetics Business asked industry experts if we are nearing K-beauty saturation, and where the category is heading in 2027
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    How body contouring and firming products are getting a boost from the GLP-1 era Demand for body firming creams and lotions and contouring products are soaring. Is the GLP-1 era behind the boom?
  3. Estée Lauder unveils ‘breakthrough’ platform to accelerate skin science and longevity innovations Estée Lauder Companies’ new Mastering Skin Longevity platform claims to look beyond the study of individual hallmarks of ageing by placing the focus on the ‘master regulators of skin longevity’, helping to advance skin science for brands The Ordinary, Clinique, La Mer and Dr.Jart+
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline The L’Oréal-owned make-up brand has revamped its famous tagline, which first debuted in 1991, to reflect the brand’s “next chapter” and how women see beauty today. Sandrine Jolly, Global Brand President of Maybelline New York, reveals the new tagline and campaign with Miley Cyrus below
  5. E.l.f. Beauty leaks CEO Tarang Amin’s number in marketing stunt The beauty giant is giving customers a direct line to its CEO via the ‘Dial 0 for Zero Distance’ campaign, where they can tell Amin what causes matter most to them and where e.l.f. Beauty can make a bigger impact

Upcoming event

Hair Care Trends for 2027

3 December and 10 December 2026 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care
Cosmetics Business picks: 20 of the best Christmas gift sets for 2026

Cosmetics Business picks: 20 of the best Christmas gift sets for 2026

With the festive period just around the corner, beauty brands are launching limited-edition gifting options, from full routine sets to decorative baubles adorned with products. CB rounds up 20 of the best Christmas gift sets for this holiday season
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Updated: 31 of the best beauty advent calendars for 2026 – from fragrance to K-beauty

Updated: 31 of the best beauty advent calendars for 2026 – from fragrance to K-beauty

As beauty retailers and companies Boots, Space NK, Liberty and Selfridges open up orders for their 2026 advent calendar offerings, Cosmetics Business rounds-up 31 of the best to help you countdown to Christmas
Colour Cosmetics
MAC Cosmetics launches ‘We All Wear MAC’ campaign with celebrity cast

MAC Cosmetics launches ‘We All Wear MAC’ campaign with celebrity cast

The global campaign from MAC Cosmetics spotlights authentic skin as it marks the launch of Studio Radiance Skin Tint Stick and Studio Radiance Serum-Powered Cushion Foundation, starring artists Doja Cat and Rhea Raj, Love Island USA star Olandria and Olympic gold medalist Masai Russell, among others
Colour Cosmetics
MAC Cosmetics pays homage to artist Jean-Michel Basquiat with new collection

MAC Cosmetics pays homage to artist Jean-Michel Basquiat with new collection

The Estée Lauder Companies-owned make-up brand’s new six-strong collection pays homage to the New York artist’s legacy and has been launched ahead of an upcoming Netflix documentary, Jean-Michel
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Kylie Cosmetics, Huda Beauty and MAC Cosmetics crowned most popular beauty brands of 2026 so far

Kylie Cosmetics, Huda Beauty and MAC Cosmetics crowned most popular beauty brands of 2026 so far

Huda Kattan’s namesake make-up brand reclaimed the top spot on The Cosmetify Index, while luxury companies Dior Beauty and YSL Beauty have climbed up the top 50 ranking by improving their digital presence
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients
Beauty drops fresh innovations as ‘tech neck’ and GLP-1 skin concerns continue to rise

Beauty drops fresh innovations as ‘tech neck’ and GLP-1 skin concerns continue to rise

A flurry of fresh neck-focused products have landed on the beauty market in 2026 to provide solutions to the rising prevalence of ‘tech neck’ concerns in younger consumers, and the impact of GLP-1 medications on volume loss in this area
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Cosmetics Business picks: 5 must-buy beauty launches for June 2026

Cosmetics Business picks: 5 must-buy beauty launches for June 2026

From MAC Cosmetics’ latest Viva Glam collection, to mushroom-infused skin care by Erborian and a fresh fragrance by reality television star Khloé Kardashian, discover this week’s best beauty launches
Subscribe now