Avon names Kristof Neirynck CEO as Angela Cretu steps down

By Amanda May | Published: 1-Dec-2023
Recruitment Colour Cosmetics

Neirynck will takeover from Cretu in January 2024, with plans to lead the cosmetics company into ‘its next chapter’

You need to be a subscriber to read this article.
Click here to find out more.

Avon has announced a leadership shake-up naming Kristof Neirynck its new CEO, effective January 2024.

Neirynck, currently Avon’s Global Chief Marketing Officer, will replace Angela Cretu, who is leaving after four years at the helm.

“I am incredibly humbled to take over the torch as CEO,” Neirynck told Cosmetics Business. 

“It is nothing short of an honour to be leading Avon into its next chapter, building on

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Avon Products
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The beauty businesses risking it all on a rebrand

Read more
The number of beauty brands rebranding themselves has been on the rise in recent years. But are the risks of reimaging a business worth it in the long run?

Trending Articles

  1. Lancôme lands singer Olivia Rodrigo as global brand ambassador The 21-year-old Grammy Award-winning artist will star in future campaigns for the L’Oréal-owned beauty brand
  2. Huda Beauty has a new look with redesigned logo and packaging The original logo for the make-up brand founded by Huda Kattan was designed by her sister-in-law
  3. e.l.f. Cosmetics taps Stanley cup craze with limited edition collab The limited edition Quencer comes in the beauty brand’s lip oil shades
  4. Goodbye pumpkin spice make-up: Pinterest predicts the biggest autumn beauty trends Fall-inspired flavours are out as consumers are predicted to embrace glossy and Japanese-inspired beauty looks
  5. Rihanna’s Fenty Beauty debuts first gamer-inspired make-up collection The entrepreneur has created an exclusive range in collaboration with Netflix’s Arcane, a television show based on Riot Games’ League of Legends video game

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The beauty businesses risking it all on a rebrand

The number of beauty brands rebranding themselves has been on the rise in recent years. But are the risks of reimaging a business worth it in the long run?
Colour Cosmetics

Avon reveals 1 in 6 UK women have had a partner control their make-up

The brand’s ‘Reverse Makeup Tutorial’ video is based on real experiences and was created with anti-domestic violence charity No More
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Avon to open first-ever UK stores via representative franchise scheme

The cosmetics giant will open beauty outlets throughout the UK within the next two months as it boost its physical retail presence
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Avon is selling in UK stores for the first time with Superdrug

Avon will be sold in 100 Superdrug bricks-and-mortar stores from 11 October as ramps up its omnichannel strategy
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 10 new beauty launches including a foundation revival

Cosmetics Business shines a spotlight on the brands launching fresh new foundation products in 2023
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The unlikely lip products that have now become make-up disruptors

From balms that shine like a gloss, to matte-meets-moisture liquid lipsticks, hybrid formulas are revamping the lip category like never before. Cosmetics Business explores the trend
Colour Cosmetics

Avon launches on Amazon for the first time as part of new omnichannel strategy

The move will see the cosmetics giant sell its products outside of its sales rep programme for the first time in 136 years
Subscribe now