Artificial intelligence behind $11.8 billion Black Friday 2025 sales boom

By Alessandro Carrara | Published: 1-Dec-2025
Digital

Black Friday has long stood as the premier discount shopping holiday that takes place after the Thanksgiving holiday in the US

Artificial intelligence (AI) has been credited for fueling a record US$11.8bn sales boom generated during Black Friday 2025.

This is up 9.1% from the $10.8bn in sales seen during last year’s Black Friday shopping day, according to data from Adobe Analytics, cited by Reuters.

Black Friday has long stood as the premier discount shopping holiday, which takes place after the Thanksgiving holiday in the US.

The annual shopping event benefiting from AI is the latest development in a beauty industry that is increasingly utilising and relying on the advancing technology.

Medik8, the L'Oréal-owned vitamin A skin care brand, has been boosting its marketing through the use of AI to create images and videos for its marketing campaigns.

The science-backed business has been using the 3D AI ‘Digital Twin’ technology, in partnership with design studio Omi, which creates an exact copy of every item in its product skin care range.

Unilever has also been tapping AI to “reinvent its product shoots to meet the growing demand for content”.

Rituals, meanwhile, has used AI in combination with a real-life model to create the visual assets for its recently launched The Dream Collection.

Target, the US department store chain, also launched its debut shopping storefront in ChatGPT in a beta stage, offering its range through the OpenAI-owned chatbot.

Elsewhere, Glossier and Skims are now available to purchase through ChatGPT’s new Instant Checkout – a feature which allows users to purchase products directly through the app.

French beauty giant L’Oréal has been leading the charge in integrating AI into its operations, products and beauty technology.

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