A trusted provider of beauty AI solutions for cosmetic brands, Arbelle will present awards across three makeup categories that reflect its own values – innovation, inclusivity, and meaningful connections between brands and their customers.
This year also marks an exciting first for Pure Beauty – a VIP networking event, co-hosted by Arbelle, designed to bring together professionals who are redefining beauty from every angle.
Recognising the brands shaping a more personal beauty experience
Arbelle’s mission has always been simple: to help beauty brands build more personal, inclusive, and confident experiences for every shopper. That mission naturally aligns with what the Pure Beauty Awards represent – an ongoing recognition of creativity, diversity, and progress across the cosmetics landscape.
As the industry evolves, so do the expectations of its consumers.
Today’s shoppers are driven by individuality, demanding products and experiences that reflect who they truly are. Arbelle’s AI-powered solutions were built to help brands rise to that challenge – enabling more accurate shade matching, personalized recommendations, and fairer representation across all skin tones.
Known for innovations such as the world’s first truly inclusive Shade Finder, Arbelle continues to explore how AI can make beauty more representative and accessible for everyone. By supporting an event that celebrates this kind of forward thinking, Arbelle aims to shine a light on the innovations and creativity driving a more authentic and exciting future for the industry.
Where creativity and technology meet
The Pure Beauty Awards UK have long been a platform for discovering what’s next in beauty – from breakthrough formulations and sustainable packaging to inclusive campaigns and digital innovation. This year’s event will once again gather brands, creators, and experts whose work continues to inspire and transform the industry.
Arbelle’s participation is a reflection of that shared commitment: connecting creativity and technology to make beauty more human. It’s an opportunity to celebrate the progress already made – and to spark new conversations about what comes next.
