From celebrity après-ski style in Aspen to old money elegance in Gstaad, the marketing opportunities for luxury beauty brands in ski season are yet to reach their true potential.
Luxury fashion has long understood the benefits of reaching the affluent shopper by hitting the slopes, with Chanel, Dior and Jacquemus launching pop-ups in the chicest ski resorts this year.
But in cosmetics, activities are scarce despite
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.