Pure Beauty

Amorepacific partners with A.S. Watson to bring K-beauty to the masses

By Austyn King | Published: 18-Feb-2019

The South Korean beauty giant is the owner of brands including Mamonde, Etude House and Innisfree

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South Korean beauty company Amorepacific has announced a strategic partnership with health and beauty retailer A.S. Watson, in a bid to bring its extensive line-up of K-beauty brands to even more consumers worldwide.

Founded in 1945, Amorepacific boasts a portfolio of more than 20 cosmetics, personal care and health care brands, including K-beauty favourites Sulwhasoo, Innisfree, Etude House and Laneige.

By partnering with A.S. Watson, it aims to

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