Aerocan won the award for ‘Can Already in the Market’ for a can for Right Guard anti-perspirant for men. The can body features grip areas inspired by US football protective clothing, communicating energy, strength and protection. Colour coding of the grip structure indicates differentiation within the line. The coloured, striped artwork fits with the embossed-debossed body shape as well as the spray actuator and the cap, giving the 45 mm diameter aerosol can an elegant look and a new visual effect. It also makes counterfeiting harder. Ultimately the can combines embossing technology with mass production know-how under consideration of stringent requirements of can quality and process control at high production speeds.
