Male grooming brand Manscaped has announced the release of the Lawn Mower 2.0 for above and below the waist grooming.
Featuring 6,000 cutting strokes per minute and anti-cut technology, the product is ergonomically-designed for precision and sensitivity.
Steve King, co-founder of the e-commerce site, said: “Following the success of our Lawn Mower 1.0 we knew that the trimmer design has to be different for the more sensitive parts of a man’s body.
“Our Lawn Mower 2.0 is the new generation in trimmer design for both hard-to-reach and not-so-hard-to-reach areas.”
Lillian Pecache, a licensed physician assistant, and brand partner, added: “What I particularly like about the Lawn Mower 2.0 is its snap-in ceramic blade replacement feature.”
Earlier this year, the brand revealed its new subscription service exclusively on Cratejoy Marketplace.
In an effort to stand out from its competitors, including Dollar Shave Club and Harry’s, the brand tailors each of it’s customers subscription to their specific personal care needs.