Revlon has landed a deal to produce fragrances for Salt Life, the apparel and lifestyle brand focused on ocean activities owned by Iconix International.
The licensing agreement will see Revlon produce the brand’s first-ever fragrance collection, which is set to land on shop shelves in 2027.
The initial launch will feature scents inspired by the brand’s “ocean-driven lifestyle”, Revlon said in a statement.
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Future expansion is planned into personal care and adjacent beauty categories.
“Salt Life represents an outdoor lifestyle of freedom and enjoyment in a way that resonates strongly with today’s fragrance consumer,” said Amber Garrison, President of Fragrances at Revlon.
“We see a meaningful opportunity to translate that lifestyle into a fragrance portfolio that feels modern, aspirational, and globally relevant.”
Salt Life was founded in 2003 as an apparel company focused on ocean activities such as surfing, fishing and diving and has since expanded into accessories, home, hospitality, and beverages.
Ryan Sainsott, Senior VP of Iconix International, said the latest extension into fragrance allows it to build “a more complete lifestyle experience while positioning the brand for long-term global growth”.
Revlon already holds the licence to produce fragrances for Iconix International’s Ed Hardy brand.