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    Bubble enters UK heating up the battle for teen skin care spend US-based Bubble Skincare has launched into the UK via an exclusive partnership with Boots, with plans to become the go-to beauty range for teens
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Wild Cosmetics falls afoul of ASA for slating traditional deodorants in ad

The natural deodorant brand's YouTube video campaign claimed mainstream deodorants are linked to hormonal imbalances, itchiness and body odour
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Cosmetics Business rounds up the 11 latest launches hitting shelves

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Wild deodorant smells success with £5m Innocent investment

British start-up reported 400% year-on-year growth in 2021 as eco-conscious consumers make sustainable bathroom switches
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Eco-friendly deodorant start-up Wild lands £2m cash injection

The financial backing, made by Innocent Smoothie founders’ fund JamJar Investments, will drive the brand’s international expansion and help develop its product range
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Wild takes inspiration from the season for new autumnal scent

The sustainable deodorant’s Toffee Apple scent is infused with rich apple tones and a hint of seasonal spice
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‘World’s first’ compostable, biodegradable and refillable deodorant brand Wild launches

Consumers can shop the brand’s five product scents on a subscription or pay-as-you-go basis
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