Why technology could be the key to stopping greenwashing in beauty

Published: 31-May-2023
Sustainability Regulatory Marketing Digital

Pinterest's beauty boss Tom Spratt explores how technology can help to stop greenwashing in the beauty industry and hold companies accountable for their claims

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Why technology could be the key to stopping greenwashing in beauty

'Green’ beauty remains a priority when consumers are considering their purchasing decisions in 2023

'Green’ beauty remains a priority when consumers are considering their purchasing decisions in 2023

As many brands wave Earth Day away for another year, it’s an important opportunity to take stock of how the cosmetics industry is evolving its approach to sustainability.

In their essence, beauty products are a fast moving consumer good, which makes talking about sustainability a double edged sword.

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