You would think after coconut, aloe, birch and cactus water, little room would be left in the beverage aisle for another type of health drink.
But with the news emerging last month that Holland & Barrett has inked a new retail deal with DRINKmaple, the fad seems far from over.
As the name suggests, DRINKmaple is putting the health and beauty benefits of the maple tree front and centre.
With the tagline ‘One ingredient straight from the tree’, DRINKmaple is selling a natural solution to consumers looking for the next on-trend antioxidant hit.