If facial colour cosmetics were a cake then foundation, concealers and powders would be the sponge – light, necessary and a strong base on which to work – and eyes, lips and nails would truly be the decorative icing, buttercream and sprinkles on top.
They are a way to express oneself and be creative, try different colours and textures and take advantage of what the industry has to offer in terms of new technology and innovation. All in all, they are a way to make oneself stand out from the beauty crowd.
Colour cosmetics, as eye, lip and nail products are commonly called, have really upped their game in recent years and it shows.
The customer wants to embrace the different hues, textures and formulas the industry has made available to them. In turn, the industry has
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