Accelerator programme Breakout Beauty UK on elevating British beauty brands

By Alessandro Carrara | Published: 23-Sep-2025

Breakout Beauty UK’s programme architect and co-founder at Growth Studio, Paul Finch, talks shop on the scheme's importance in the modern beauty industry

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Breakout Beauty UK, the new accelerator programme designed to discover and support UK beauty founders, is set to commence in October 2025.

The programme’s architect and co-founder at Growth Studio, Paul Finch, led the design of the “first-of-its-kind beauty” accelerator programme, which is being supported by Boots, TikTok Shop, British Beauty Council and Venrex.

The group is committed to discovering and supporting high-potential British beauty founders with a minimum annual turnover of £150,000 to support their next stage of development. 

It opened for applications on 11 August, and once closed, it will run from 27 October until 3 December. Beauty brands can enter here.

Finch talks shop on the scheme's importance in the bustling and vibrant modern-day beauty industry below.

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