Ex-NARS Global Makeup Artist Anna Priadka is stepping out of her former employer’s shadow and making her beauty brand owner debut.
What to expect from NARS' ex-Global Makeup Artist new disco-inspired beauty brand
Founder of Makeup54 Anna Priadka reveals to Cosmetics Business the inspirations behind the launch and why she's challenging 'cookie cutter beauty'
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Indie beauty: Meet the first class of Birchbox's accelerator programme
Read moreThe beauty subscription box company has named five indie and start-up brands as part of its debut business accelerator programme
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Paula’s Choice named official World Cup Skincare Sponsor as beauty’s football fever sets in
The Unilever-owned skin care brand has launched a new campaign to promote the resilience of its product range in high-pressure situations during the 2026 tournament, kicking off the marketing with a short film
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Colour Cosmetics
Battle of the lashes: why major beauty players are eyeing blockbuster mascara launches
Driven by innovation and premiumisation, the mascara category is outperforming amid softness in the wider make-up category, with players such as L’Oréal, Estée Lauder Companies and Coty all competing to claim the top spot
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