What to expect from NARS' ex-Global Makeup Artist new disco-inspired beauty brand

By Sarah Parsons | Published: 8-Aug-2018
Colour Cosmetics Marketing

Founder of Makeup54 Anna Priadka reveals to Cosmetics Business the inspirations behind the launch and why she's challenging 'cookie cutter beauty'

You need to be a subscriber to read this article.
Click here to find out more.

Ex-NARS Global Makeup Artist Anna Priadka is stepping out of her former employer’s shadow and making her beauty brand owner debut.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Indie beauty: Meet the first class of Birchbox's accelerator programme

Read more
The beauty subscription box company has named five indie and start-up brands as part of its debut business accelerator programme

Trending Articles

  1. Estée Lauder Companies hails ‘milestone’ moment in restructuring efforts The beauty giant’s ‘Profit Recovery and Growth Plan’ (PRGP) has reached an ‘important milestone’, with the programme on track to deliver annual savings at ‘the high-end’ of its target range of between $0.8 billion to $1 billion
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Beauty’s growing hunger for food and beverage partnerships From product collaborations to limited-edition cafe takeovers, beauty and wellness is slowly but surely cementing itself as a subcategory of the food and beverage industry through marketing campaigns, sweet-like supplements and skus that look, feel and smell good enough to eat
  3. Alix Earle’s new brand Reale Actives sets out to simplify acne skin care The influencer has launched her very own dermatologist-developed, acne-focused skin care brand, Reale Actives, following years of sharing her struggles with cystic acne to millions of followers on social media
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position The Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its position in premium mass hair care, while also investing in mood-boosting fragrance technology to take its offering to the next level

Upcoming event

Packaging Innovation in Beauty: Sustainability, Materials & Consumer Experience

30 April and 7 May 2026 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Indie beauty: Meet the first class of Birchbox's accelerator programme

The beauty subscription box company has named five indie and start-up brands as part of its debut business accelerator programme
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Almay taps Miranda Kerr as face of brand relaunch

As the brand enters a ‘transformative’ new chapter amid a relaunch, Almay has teamed up with Australian model Miranda Kerr to front this next phase
Marketing

Lush hosts event at London’s Outernet to promote Super Mario Galaxy Movie collection

The British beauty retailer has teamed up with Universal Products & Experiences, Illumination and Nintendo to create a limited edition collection inspired by the new The Super Mario Galaxy Movie
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Beauty’s growing hunger for food and beverage partnerships

From product collaborations to limited-edition cafe takeovers, beauty and wellness is slowly but surely cementing itself as a subcategory of the food and beverage industry through marketing campaigns, sweet-like supplements and skus that look, feel and smell good enough to eat
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position

The Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its position in premium mass hair care, while also investing in mood-boosting fragrance technology to take its offering to the next level
Colour Cosmetics

Estée Lauder Companies hails ‘milestone’ moment in restructuring efforts

The beauty giant’s ‘Profit Recovery and Growth Plan’ (PRGP) has reached an ‘important milestone’, with the programme on track to deliver annual savings at ‘the high-end’ of its target range of between $0.8 billion to $1 billion
Body Care

Cosmoprof Worldwide Bologna 2026 closes with outstanding results

The 57th edition concludes with extremely positive results, confirming the event’s strategic role for the global cosmetics industry, even within a complex international landscape
Subscribe now