Birchbox, the beauty subscription service, has revealed the first class of its inaugural accelerator programme.
Originally announced in March, the US-based company and a panel of industry veterans selected five indie brands to be a part of the mentoring scheme.
According to Birchbox the up-and-coming brands – spanning skin care to nail polish – will receive advice, support and guidance in marketing, PR, logistics and finance.
To kick-off the scheme,
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