Pure Beauty

What the head beauty buyer at John Lewis is looking for

Published: 14-Nov-2017

You've just finished creating your new product, but now the daunting task of securing retail listings is on the horizon. Here's what might attract the attention of Matt Leeser, Head of Buying for Beauty, Wellbeing and Leisure at John Lewis

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Matt Leeser

Matt Leeser

With the beauty market more competitive than ever, it's never been more important to ensure you align your product launches with the strategy of the retailers that will end up selling them.

Matt Leeser, Head of Buying for Beauty, Wellbeing and Leisure at John Lewis, talks to Cosmetics Business about the trends he predicts will take off in 2018, and how brands can catch his buying team's eye.

What does your role entail?
My role leads the beauty and wellbeing categories, responsible for the strategy and commercial delivery across the organisation. This involves leading the direction of our long-term ambitions for the categories, working closely with our supply partners and supporting an amazing commercial team to deliver our day-to-day trading.

How did you get to where you are today?
Perhaps rather unusually, my background is from the technology industry. Starting in grocery and then moving to John Lewis in 2010, I was Head of Technology until 2015 when I left to start a newly-created function within our fashion division. While I'm sure it may have been a surprise to some, the skills and experiences I learned in the technology sector have proven of great help to set out our goals and a fresh approach for our beauty and wellbeing businesses.

In your opinion, what were the most exciting beauty trends in 2017?
Within our make-up category, the two biggest trends were standout eyeshadow looks and new

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