Meet noni – an unlikely skin care hero

Noni – have you heard of it before?

Don’t be surprised if you have not, it is estimated to appear in only about 0.2% of new cosmetic product launches worldwide¹.

So why are we starting to talk about it more now?

Because it is appearing in Korean beauty products, and when that happens, we pay attention.

Noni, or to give it its proper name Morinda citrifolia, is a fruit tree from the coffee family.