Vytrus Expands Its NATRUE-Certified Actives Portfolio

Published: 21-Oct-2025

Vytrus Biotech proudly announces a new milestone in its journey towards natural, sustainable, and transparent cosmetic innovation

Five flagship ingredients – Baolift™, Capilia Longa™, Clarivine™, Centella Reversa™, and Elaya Renova™ – have officially obtained NATRUE Raw Material Approval, a prestigious recognition that confirms their alignment with the strict international standards for natural and organic cosmetics. These biotech actives cover applications such as v-lifting, skin regeneration, improvement of longevity markers, hair density growth, hair and scalp hydration and protection, amongst others.

In addition, Vytrus has successfully renewed the NATRUE certification for Deobiome Noni™, an award-winning prebiotic treatment that reduces body odour and dandruff production while allowing the skin to breathe and respecting its microbiota balance.

NATRUE leads a global movement for natural and sustainable beauty as an international non-profit organization dedicated to setting the highest standards for truly natural and organic cosmetics. Recognized within the One Planet Network’s Knowledge Centre, NATRUE provides key resources on sustainable consumption and production worldwide. Its rigorous third-party certification criteria ensure product transparency and authenticity, helping manufacturers and consumers navigate beyond “greenwashing” and promoting sustainability across the beauty industry.

The NATRUE certification sums up to the high standards of Vytrus’ actives: 100% natural origin (ISO 16128), China compliant, COSMOS-approved, Halal certified and microbiota compatibility

This recognition strengthens Vytrus’ commitment to developing cosmetic actives that combine clinically backed efficacy with environmental responsibility. By expanding its portfolio of NATRUE-approved ingredients, the company reaffirms its dedication to offering effective, scientifically proven, and sustainable cosmetic solutions.

Discover more about Vytrus’ NATRUE-certified actives and their contribution to a cleaner, greener future for cosmetics here.

Meet Vytrus Biotech at upcoming tradeshows, or get in touch with our technical team to explore how our certified ingredients can enhance your next beauty innovation. Contact us at customer@vytrus.com for more information or collaboration opportunities.

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