British hair care brand V05 has announced a music video sponsorship deal with Crystal Fighters.
A first for the brand, the song In Your Arms will be used for VO5’s summer TV and cinema campaign called #NEWSTYLESNOWPLAYING from April to July 2017.
The music video features product placement as well as digital influencers Gwilym Pugh, Tia Ward and Kayla Hadlington as models.
VO5 aims to target a younger consumer bracket with its campaign and has revamped its packaging in a bid to cater for this audience.
“Music is very much at the heart of the VO5 brand and our collaboration with the Crystal Fighters was a fantastic and creative way to show how seamlessly music and style come together,” said Lauren Brooking, Marketing Manager at VO5.
“Our VO5 influencers loved being a part of the video and used our new products to showcase their iconic hairstyles. We hope it inspires our audiences to have fun and play with their own style too.”