Vichy launches breakthrough serum that boosts all 4 families of collagen in the skin

By Julia Wray | Published: 3-Feb-2025

Vichy’s Global Brand President and Global Medical Communications Director discuss Collagen Specialist 16 Bonding Serum, integrative health and future opportunities for dermocosmetics

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If any brand is well positioned to make the most of the longevity trend in cosmetics – a movement that cements the relationship between health and beauty – it is Vichy

After all, the L’Oréal-owned brand has been operating in this space for almost 100 years. 

The 94-year-old label – France’s first dermocosmetic brand – was born in Vichy to integrate the city’s mineralised water, to which people flocked to cure pathologies, into cosmetics.

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