While a shift in attitude towards unisex products is making something of an impression in the wider beauty market, particularly in the skin care sector, it seems consumers are not as enthused by gender-neutrality when it comes to fragrance.
Unisex fragrances fail to build market share
Consumers continue to prefer buying scents marketed for men and women
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Packaging
FaiveleyTech's expertise for a new aesthetic of BYREDO perfumes
The luxury perfume house BYREDO has entrusted FaiveleyTech with the creation of the cap for its new fragrance: Mojave Ghost Absolu de Parfum. The piece, made with Sulapac biocomposite material, combines a bold sensory aesthetic with reduced environmental impact