Unisex fragrances fail to build market share

Published: 29-Mar-2016
Media Fragrance

Consumers continue to prefer buying scents marketed for men and women

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Unisex fragrances fail to build market share

While a shift in attitude towards unisex products is making something of an impression in the wider beauty market, particularly in the skin care sector, it seems consumers are not as enthused by gender-neutrality when it comes to fragrance.

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