Unisex fragrances fail to build market share

Published: 29-Mar-2016
Media Fragrance

Consumers continue to prefer buying scents marketed for men and women

You need to be a subscriber to read this article.
Click here to find out more.

While a shift in attitude towards unisex products is making something of an impression in the wider beauty market, particularly in the skin care sector, it seems consumers are not as enthused by gender-neutrality when it comes to fragrance.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

The latest trends in the body mist market

Read more
Lighter and more refreshing than fragrances, mists are a fast growing segment that brands should explore

Trending Articles

  1. Cosmetics Business reveals the top 5 fragrance trends of 2026 in new report Scent stacking, slow perfumery and alcohol-free perfumes are among the biggest trends shaping fragrance this year
  2. L’Oréal Luxe named Olfactory Partner of new AI art museum Dataland The beauty giant has entered into a partnership with the omni-sensory museum of AI arts on its inaugural exhibition, ‘Machine Dreams: Rainforest’, which is said to move ‘scent out of the traditional bottle and into a permanent cultural institution’
  3. Puig CEO gives update on Estée Lauder Companies merger ‘situation’ Jose Manuel Albesa, CEO of Puig, confirmed during a Q1 2026 earnings call that the company’s merger talks with Estée Lauder Companies are ‘ongoing’, but ‘no agreement has been reached’ yet
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business picks: 10 new beauty must-haves for May Reformulations from Sculpted by Aimee, fragrance mists from Valentino Beauty, cooling under eye masks by Cosmetic Consult and a sweet collaboration from H&M Beauty are amongst this week’s biggest beauty launches
  5. Estée Lauder Companies to cut up to 3,000 more jobs in ‘pivotal’ year for turnaround A strong Q3 for Estée Lauder Companies (ELC) has prompted an upgrade to the beauty giant’s outlook for the full 2026 fiscal year, signalling progress in its ‘Beauty Reimagined’ turnaround plan, which will now see up to 10,000 jobs cut

Upcoming event

Cosmoprof CBE ASEAN Bangkok

24-26 June 2026 | Bangkok, Thailand See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

The latest trends in the body mist market

Lighter and more refreshing than fragrances, mists are a fast growing segment that brands should explore
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Top perfume vendors revealed

Coty and Estée Lauder in top five perfume brands worldwide
You need to be a subscriber to read this article.
Click here to find out more.
Media

Longer lifespans predicted to fuel anti-ageing market

As consumers live longer, the anti-ageing market is forecast to boom
Fragrance

L’Oréal Luxe named Olfactory Partner of new AI art museum Dataland

The beauty giant has entered into a partnership with the omni-sensory museum of AI arts on its inaugural exhibition, ‘Machine Dreams: Rainforest’, which is said to move ‘scent out of the traditional bottle and into a permanent cultural institution’
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Mona Kattan’s Kayali teams up with Calm to make wellbeing tools more accessible

The fragrance brand is giving customers three months of free access to Calm’s Premium membership with every purchase made throughout May, enabling them to access the app’s guided meditations, sleep stories and mindfulness tools
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business picks: 10 new beauty must-haves for May

Reformulations from Sculpted by Aimee, fragrance mists from Valentino Beauty, cooling under eye masks by Cosmetic Consult and a sweet collaboration from H&M Beauty are amongst this week’s biggest beauty launches
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

India is the new beauty powerhouse that can no longer be ignored

Between make-up brand Charlotte Tilbury opening its first-ever Indian flagship, to Unilever and Estée Lauder Companies investing in homegrown brands, all eyes are on India. But what is behind the country’s explosive growth, and can it be maintained?
Subscribe now