Unilever has launched a new organic brand Monsavon BIO, featuring a range of moisturising shower gels and deodorants, onto the French market.
The range is a new, organic version of its well-known Monsavon brand.
In a pun on ‘bio’, the French word for ‘organic’ and ‘bon’, the French word for ‘good’, the range claims to put users in a ‘bionne’ mood.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
