Affinity Fragrances’ Vishal Karia and Tropic Skincare’s Susie Ma (pictured above) have been named in The Sunday Times Rich List 2026 40 Under 40.
The beauty entrepreneurs placed 34 and 40 respectively in the newspaper publication’s annual list of Britain’s wealthiest business leaders under the age of 40 across beauty, business, music, technology and more.
36-year-old Karia, founder and CEO of global perfume wholesaler Affinity Fragrances, secured rank 34 with an estimated wealth of £122m.
Karia founded the company in 2016 and has managed to establish it as one of the most respected companies in the industry.
Affinity Fragrances’ clientele list consists of retail chains, wholesalers and e-commerce.
Meanwhile, 37-year-old Ma, founder and CEO of Tropic Skincare, secured rank 40 with an estimated wealth of £100m.
Ma turned her beauty stall in Greenwich market, London, UK, into a multimillion-pound business turning over £68m annually in just over two decades.
She also secured £200m investment from Lord Alan Sugar following a third-place result in the 2011 series of The BBC’s business reality television show The Apprentice, and has since bought Lord Sugar out to become sole owner.
She also appeared as a Guest Dragon on the BBC’s hit show Dragons’ Den earlier this year, which sees budding business owners pitch ideas to a line-up of investors.
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The 40 Under 40 list is part of a special edition of The Sunday Times magazine, which reveals the wealth of the 350 richest individuals and families in Britain.
Hugh Grosvenor, the Duke of Westminster (who is also at number 18 in the main The Sunday Times Rich List for 2026), topped this year’s 40 Under 40 richest list.
He inherited his title, land and property portfolio at the age of 25, and oversees holdings spanning 12 countries, valued at nearly £10bn.
“The diversity of our 40 Under 40 list is striking,” said Robert Watts, who compiled the list.
“There are some with PhDs, others who left school with grades they would rather forget.
“There are overnight success stories who quickly built businesses worth £1bn, while others quietly toiled away, paying themselves minimum wage salaries for years before striking gold.
“These digital-native entrepreneurs grew up in an age when launching a business became easier.
“Many of their companies were started with limited cash – often little more than a phone, a laptop and a good idea.”
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