Exclusive: How Lord Alan Sugar and Stylpro are taking beauty devices mainstream

By Alessandro Carrara | Published: 5-Sep-2024

13 years ago, Lord Sugar bet on Stylpro founder Tom Pellereau. Now the duo want to make beauty tools and gadgets affordable for all

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Stylpro is seeking to disrupt the beauty tool market with a new collection of accessible skin care devices.

The beauty brand from Tom Pellereau, a former winner of the BBC’s The Apprentice TV series, has launched a seven-strong range of tools including its first full LED Face Mask.

A Facial Cleansing Device, Anti-Fog Mirror, Hydro Exfoliator, Bamboo Volcanic Oil Absorbing Roller, Mini Microcurrent and Sonic Dermaplane device are also now available.

They will be stocked via Stylpro and retailers such as Lookfanstic and Beauty Bay, with prices ranging between £19.99 and £99.

Pellereau wanted to create a “buzz” in the beauty segment through the product line’s affordability, he told Cosmetics Business.

“It was always my initial target to try and make these tools accessible and get them into the mass market,” said Pellereau.

“What is the point in making products that are £300 that no one can buy.”

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