Ashwagandha, a staple in Ayurvedic medicine for centuries, is now emerging as a powerhouse ingredient in skin care and beauty.
As consumers continue to seek holistic, multi-functional products that address both external and internal stressors, this ancient adaptogen is gaining traction in the beauty industry.
From its antioxidant and anti-inflammatory benefits to its potential role in skin barrier protection, ashwagandha is being incorporated into a growing number of skin care and cosmetic formulations.
But what exactly makes this botanical so appealing? And does the science support the claims surrounding its efficacy?
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