TRI-K Industries, Inc., a leader in sustainable specialty ingredients for beauty and personal care, is pleased to announce the strategic expansion of its team to include Technical Marketing experts specialising in skin and hair care. This expansion strengthens TRI-K’s ability to support clients with in-depth scientific expertise and targeted marketing insights, addressing the rapidly evolving demands of today’s beauty consumers.
The addition of the Technical Marketing division aligns with TRI-K’s recent rebrand, which emphasises the company’s core values of Empathy, Curiosity, and Excellence. This rebrand represents TRI-K’s dedication to driving meaningful customer partnerships and delivering high-performance, sustainable ingredient solutions. By expanding into Technical Marketing, TRI-K enhances its capacity to guide clients in creating innovative, high-efficacy products that meet today’s sustainability and performance standards.
“As the dedicated Technical Marketing expert for Hair Care, I’m excited to bridge the science of advanced hair care with evolving market trends to create solutions for our customers,” said Kumpal Mehta, Technical Marketing Manager – Hair Care at TRI-K. “This role enables me to view our portfolio from a new lens and identify where we can focus our innovation resources to address key market demands with sustainable, high-performing, and efficacious ingredients.”
“As a skincare specialist, I am passionate about guiding our clients through every phase of product development, ensuring their offerings meet the highest standards of efficacy andsustainability,” said Divyesh Patel, Technical Marketing Manager – Skin Care at TRI-K. “This role enables me to leverage my CPG expertise to empower brands to create innovative, high performance skincare solutions that truly resonate with the growing consumer expectations for quality and ethical responsibility.”
The new Technical Marketing division offers support across formulation, global trend movements, and consumer insights, helping TRI-K’s clients bridge the gap between advanced science and marketable product claims. This team exemplifies TRI-K’s commitment to proactive innovation, providing brands with expert resources to lead in competitive beauty and wellness markets.
For more information on TRI-K’s new Technical Marketing division and recent rebrand, please visit www.tri-k.com!