Transparency is the 'watchword' for 2018, reports Mintel

Published: 23-Oct-2017
Sustainability

Consumers are warning that they will only support beauty brands who are transparent about their sourcing and ingredients

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Transparency is the 'watchword' for 2018, reports Mintel
The call for transparency is driven by younger generations

The call for transparency is driven by younger generations

Consumers in Europe and the US are increasingly looking for transparency and truth from brands and manufacturers, according to market research agency Mintel.

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