Procter & Gamble’s supremacy of the global beauty market continues for a third consecutive year, with its Olay brand taking the top spot in Brand Finance’s influential 50 Most Valuable Cosmetics Brands league table. SPC takes a look at the winners and losers, and which brands to watch out for in the coming 12 months
Despite the ongoing economic difficulties in many parts of the world, the beauty industry continues to defy the downturn. NPD, R&D and the creation of new brands in the beauty sector is outstripping many other consumer industries and the outlook from analysts is largely positive.
“The resilience of the beauty industry is clear to see,” says Mary-Ellen Field, Chairman of Brand Finance (Australia). “If you compare it to other industries it’s holding up very well. Fashion for instance, with the exception of a few retailers such as Zara and Mango, is really suffering.”
The beauty industry’s ability to weather the financial storm can be attributed to a number of factors: burgeoning consumerism in developing markets is providing demand for personal care and cosmetic products, while in more mature markets spending on discretionary items such as beauty products has increased at the expense of the bigger ticket items.
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- Companies:
- Beiersdorf
- L'Oreal
- Reckitt
- Estée Lauder Companies
- Colgate Palmolive
- L'Occitane
- Louis Vuitton Moet Hennessy
- Elizabeth Arden
- Johnson and Johnson
- Chanel
- Oriflame
- Clarins
- Procter and Gamble
- Shiseido
- Unilever
- Natura Cosméticos SA
- Avon Products
- Henkel
- Revlon Group
- Pola Orbis Holdings
- Brand Finance
- Dior
