Garnier (L'Oréal) has announced actress and writer Tina Fey as the new spokesperson for Garnier Skincare.
Fey, who has been the face of Garnier Nutrisse hair color since 2011, will expand her relationship with Garnier in a new advertising campaign launching this month. Her endorsement will span the entire Garnier Ultra-Lift range. The campaign will focus on a line of new anti-ageing products, including Ultra-Lift Transformer and Ultra-Lift Anti-Wrinkle Firming Night Cream.
The brand selected Fey on account of the 'inherent self-confidence and beauty of the acclaimed writer, producer, actress, mother, wife and leading funny-lady'. "Tina Fey has been an enormous success for us," said David Greenberg, President of Maybelline New York, Garnier and Essie. "Her personality, beauty and approachability resonate with our consumer and we are thrilled to keep her in the Garnier family."
The campaign will launch with national TV and print advertising across major media outlets.
