British celebrity make-up artist Charlotte Tilbury has launched her debut beauty line. Available from Selfridges Oxford Street, selfridges.com, net-a-porter.com and charlottetilbury.com, the comprehensive line includes a combination of skin care and colour cosmetics to “transform the face in a clear five-step journey”: prep, prime, perfect and conceal, frame the face and finally, add colour. Stand out items include Charlotte's Magic Cream (£70), which is said to take inspiration from a “secret” facial moisturiser which the make-up artist created herself and has been using on models backstage for a number of years.
In addition, there's also The Feline Flick (£22), a liquid eyeliner pen designed to help create Tilbury's signature “feline flick” on the eyes, along with three Luxury Palettes (£38 each) for the eyes which each feature complementary shades to help create a diverse range of looks.
Finally, there's also a trio of complexion products including foundation, concealer and powder priced between £25-£33, a facial bronzer, eyebrow shaper, as well as false lashes and products for the lips and cheeks.
According to the brand, the collection will also “harness the power of online to offer a 360 degree customer experience”. Customers will be able to watch instructional videos on how to use each product on charlottetilbury.com while Tilbury will be available through social media to explain how she uses her products and discuss her favourite items.