Three key fragrance trends in 2015-2016

Published: 23-Apr-2015
Fragrance

The Perfume Shop and fragrance expert Michael Edwards reveal the latest scent trends

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Using 20 years of industry expertise, UK fragrance retailer The Perfume Shop has predicted three key trends for 2015/16 as highlighted in its new Trends Report. Michelle D’Vaz, Brand and Marketing Manager at The Perfume Shop, and Michael Edwards, independent fragrance expert and industry ambassador, describes these emerging scent trends, which also reflect global fashion movements.

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