The patch test

Published: 26-Aug-2010
Male Grooming

The patch test
French male grooming brand Hayasei is targeting the male traveller with its Antifatigue Eye Patch, said to help reduce the signs of fatigue around the eye area brought on by factors such as jet lag, lack of sleep and urban pollution.

The patches, which are packaged in individual sachets for ease of use (the products are flight approved so suitable for air travel) deliver a ‘soin choc effet express’, a shock treatment with instant results, and combine a cocktail of ginseng, green tea, gingko, hamamelis and champagne yeast which work to reduce the appearance of dark circles and puffiness around the eyes. The ingredients are delivered to the skin through a patented hydrogel system which creates an icy feeling on contact with the skin, helping to energise and awaken tired eyes. Each patch should be left on for 15 minutes.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Male Grooming
Pinterest’s 2026 Men’s Trend Report: beard fade and fragrance wardrobe top beauty search terms

Pinterest’s 2026 Men’s Trend Report: beard fade and fragrance wardrobe top beauty search terms

Read more
As Pinterest unveils its 2026 Men’s Trend Report, Tom Spratt, Beauty Lead at the social media platform, explains why the biggest opportunity in men’s beauty begins before the mirror, with grooming no longer an isolated experience

Trending Articles

  1. Dr. Squatch sparks backlash after launching Sydney Sweeney bathwater soap The “very real” limited edition bar will go on sale in June but has left some questioning the move
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Updated: 20 of the best beauty advent calendars for 2026 – from fragrance to K-beauty As beauty retailers and companies Boots, Space NK, Liberty and Selfridges open up orders for their 2026 advent calendar offerings, Cosmetics Business rounds-up 20 of the best to help you countdown to Christmas
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Pinterest’s 2026 Men’s Trend Report: beard fade and fragrance wardrobe top beauty search terms As Pinterest unveils its 2026 Men’s Trend Report, Tom Spratt, Beauty Lead at the social media platform, explains why the biggest opportunity in men’s beauty begins before the mirror, with grooming no longer an isolated experience
  4. Lynx Africa saved from axe after social media outcry A social media stunt or a marketing masterstroke? Lynx Africa's dramatic u-turn sparks mixed reactions
  5. Meet the winners: Pure Beauty Global Awards 2025 Pure Beauty’s leading international awards ceremony showcased the best in the business, with winners including e.l.f. Beauty, Glow Recipe and Sol de Janeiro

Upcoming event

London Packaging Week 2026

16-17 September 2026 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Male Grooming
Pinterest’s 2026 Men’s Trend Report: beard fade and fragrance wardrobe top beauty search terms

Pinterest’s 2026 Men’s Trend Report: beard fade and fragrance wardrobe top beauty search terms

As Pinterest unveils its 2026 Men’s Trend Report, Tom Spratt, Beauty Lead at the social media platform, explains why the biggest opportunity in men’s beauty begins before the mirror, with grooming no longer an isolated experience
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Updated: 20 of the best beauty advent calendars for 2026 – from fragrance to K-beauty

Updated: 20 of the best beauty advent calendars for 2026 – from fragrance to K-beauty

As beauty retailers and companies Boots, Space NK, Liberty and Selfridges open up orders for their 2026 advent calendar offerings, Cosmetics Business rounds-up 20 of the best to help you countdown to Christmas
You need to be a subscriber to read this article.
Click here to find out more.
Male Grooming
Every Man Jack launches $100,000 'Sweat Equity' sweepstakes

Every Man Jack launches $100,000 'Sweat Equity' sweepstakes

The men’s grooming brand launches the consumer initiative to celebrate ‘discipline, perseverance and everyday effort’ as it debuts its newest deodorant offerings at Walmart
Manufacturing
Cosmoprof CBE ASEAN opens in Bangkok

Cosmoprof CBE ASEAN opens in Bangkok

From 24-26 June 2026, the 5th edition of Cosmoprof CBE ASEAN welcomes the international beauty community to the Queen Sirikit National Convention Center in Bangkok, with an expanded exhibition area, the debut of Cosmopack CBE ASEAN, and a rich programme of networking, education and special initiatives dedicated to the future of beauty in the region
Colour Cosmetics
Dior unveils beauty suite at Cannes Film Festival

Dior unveils beauty suite at Cannes Film Festival

The Riviera-themed 350 square meter space also nods to the art of film costume design, and will host celebrities and Dior Ambassadors throughout the festival
You need to be a subscriber to read this article.
Click here to find out more.
Body Care
Why this personal care brand has launched a product with a redacted name

Why this personal care brand has launched a product with a redacted name

The unnamed product from men’s personal care brand Harry’s takes scent inspiration from a luxury fragrance, marking Harry’s Scent Labs’ first small batch drop
Male Grooming
Is Nick Jonas launching a skin care brand? Everything we know so far…

Is Nick Jonas launching a skin care brand? Everything we know so far…

The singer, actor and member of boy band the Jonas Brothers has sent fans into a frenzy after teasing an upcoming beauty product for the “skin care obsessed”
Subscribe now