Pure Beauty

The Ordinary to showcase new product at ‘immersive’ UK pop-up this weekend

By Amanda May | Published: 20-Jan-2025

The Deciem-owned brand’s growth factors innovation will be unveiled at ‘The Ordinary Unlocked’ event, while treatments and masterclasses will also be on offer

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The Ordinary is opening a large-scale “brand universe” pop-up in the UK to promote its new product and help demystify skin care science. 

Taking place from 25 to 26 January, ‘The Ordinary Unlocked’ activation promises to bring the ‘brand to life’ via interactive experiences, art installations and product explorations.

This includes express facials using some of the brand’s most popular products and an array of masterclasses on common skin care concerns and misconceptions.

Attendees will also get a look at the Deciem-owned brand’s new launch – The Ordinary GF 15% Solution (pictured above).

"Visitors will encounter a series of immersive and interactive experiences within the pop-up space inspired by some of our most-loved products, as well as our newest innovation The Ordinary GF 15% Solution,” a spokesperson for The Ordinary told Cosmetics Business

"Activations like this are integral to our strategy for 2025 because

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