The Ordinary is launching in-store activations for Pride in London, UK, this weekend, as part of parent company Deciem’s wider ‘Pride is Still Here’ global campaign.
Taking place at The Ordinary’s Commercial Street shop on 4 July and Westfield White City location on 5 July, the events will host DJ sets and community-focused activations that celebrate the 2SLGBTQIA+ (two-spirit, lesbian, gay, bisexual, transgender, queer/questioning, intersex and asexual) community.
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“As a global company, we know that Pride looks different around the world, but the need for belonging is universal,” Yasmin O’Neal, Senior Brand and Impact Director at Deciem, told Cosmetics Business.
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