
The changing face of beauty
Technology is evolving at a rapid rate in the cosmetics industry. Rick Grundy, Co-Founder of Techdept, discusses the latest advances
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Almay taps Miranda Kerr as face of brand relaunch
Read moreAs the brand enters a ‘transformative’ new chapter amid a relaunch, Almay has teamed up with Australian model Miranda Kerr to front this next phase
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Colour Cosmetics
Beauty’s growing hunger for food and beverage partnerships
From product collaborations to limited-edition cafe takeovers, beauty and wellness is slowly but surely cementing itself as a subcategory of the food and beverage industry through marketing campaigns, sweet-like supplements and skus that look, feel and smell good enough to eat
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Ingredients
Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position
The Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its position in premium mass hair care, while also investing in mood-boosting fragrance technology to take its offering to the next level
Distribution
From Product Drops to TikTok Trends: How Beauty Brands Scale with Lemonpath
If there’s one thing the beauty industry knows how to do, it’s shift gears at lightning speed. One minute a serum is quietly sitting on a shelf, and the next it’s blown up on TikTok because someone whispered the words “glass skin.” Suddenly, tens of thousands of people need that product yesterday. For fulfilment centres… that’s when things get chaotic.