Indu, the British teen skin care brand, has teamed up with Australian YouTuber family The Norris Nuts for a limited edition collaboration.
The partnership sees the Australian online content creator family, known for their YouTube channel with more than eight million followers, front a new product collection called Surf Sisters bundle.
The Norris Nuts’ content focuses on family vlogs, surf-themed content and extreme challenges, with the family consisting of parents Brooke and Justin Norris, as well as children Sabre, Elle, Sockie, Biggy, Naz, Disco and Charm.
The collaboration has been more than six months in the making, and was a "total no-brainer” for the brand, Aaron Chatterley, Indu co-founder and CEO, told Cosmetics Business.
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