The business case for Barbiecore: Why the hot pink trend isn't going anywhere

By Alessandro Carrara | Published: 15-Aug-2022 Alessandro Carrara
Colour Cosmetics Fragrance Hair Care

The Barbiecore aesthetic has exploded in popularity in recent months. Cosmetics Business takes a look its namesake inspiration and why businesses shouldn’t underestimate the staying power of the trend

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The business case for Barbiecore: Why the hot pink trend isn't going anywhere
Margot Robbie and Ryan Gosling are set to star in the upcoming Barbie movie

Margot Robbie and Ryan Gosling are set to star in the upcoming Barbie movie

Barbiecore has hit the beauty and fashion industries hard this summer, bathing social media channels across the globe in a glorious shade of pink.

Barbie, its namesake inspiration, was originally launched in 1959 by American toy company Mattel.

The doll’s appeal and popularity always stemmed from

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