Texture is of vital importance to the cosmetic industry. Before application the user will already be making conclusions on the products effectiveness from the first touch, before the actives have had a chance to work or any volatiles have dried off.
How a product applies is also of critical importance to how the product performs. A thicker conditioner may be perceived as more conditioning, while a sticky lipgloss longer wearing. Of all the cosmetic sectors the hair styling sector has arguably had the most opportunity to play with the texture of products, creating a array an of pastes, creams, sprays, clays and pomades.
For 2014 the Cornelius Formulations team have been looking at unusual textures that can be created with the materials of our portfolio, across all market applications (colour, skin, hair, wash). Cornelius Laboratory Manager Ella Ceraulo said: "We have attempted to venture outside the usual scope of a particular area to create something unusual and unexpected while still being functional. Function is of the highest importance in all Cornelius formulations so where possible the company has tried to link the texture to an action which delivers a benefit for the consumer. For example, the Cream to Oil Anti-cellulite rub, turns oily after sufficient rubbing which indicates sufficient pressure is being applied."
Jennifer Hermitage, Cornelius Development Chemist, highlights below some of the most interesting products in the latest Innovation Concept "Textures In Action". She commented: "This is just the beginning of our Textures In Action concept. Much more is being developed as we speak."
• Spongy Veil Blush
With a super lightweight texture that feels invisible on the skin, this fresh blush gives a healthy glow to cheeks. The sponge medium is an ideal tool to ensure the correct level for application, while a hint of neon gives skin an otherworldly radiance.
• Colour Extreme
Neon colour pastes are ideal for on-trend summer eyes. The spongy paste texture lends itself to building colour so users can be as subtle or as bold as they wish.
• Rich Butter Scrub
This scoopable rich feeling scrub uses natural exfoliants to gently buff skin, and is enriched with avocado butter to leave skin super soft and conditioned. The complete collection uses a different Cor-scrub in each formulation so the different scrubs can be contrasted and compared.
• Plant-O-Foliant
A plant and mineral based cleansing and exfoliation powder which is blended with water to create a light and creamy lather.
• Choc Block
This is one of the company's favourites - it feels and looks like chocolate. This Cocoa skin enriching bar can be used in the bath/shower to condition skin. Its rich melty texture combined with the chocolatey fragrance is evocative of everyone's favourite sweet treat.
• Chewit Body Wash
Inspired by Chewit sweets, this fruity body wash has a novel stringy texture facilitated by the use of Rita PEO-18. It is mild with foaming properties and has a fruity tangerine fragrance to capture the sweety vibe.
• Wax Stylers
This collection of innovative textured stylers are based on the unique properties of Luviset One. Each is blended with a different wax to create a fun and memorable texture; from marshmallow to bouncy; spongy to elastic (consumers can feel the unique texture of elasticity in this product)
• AQrystal Microdermabrasion Bubbles
Aquasorbent Aqueous gel crystals are trapped in a silicone matrix. The unique rheology allows the semi solid product to be sprayed through a narrow nozzle. Pecosil gives a silky lubricious glide and skinfeel on rinsing, while Pumice give effective exfoliation.
• Cream-to-Oil Anti-Cellulite Rub
This is applied as a rich cream which transforms to a lubricious oil with massage, indicating that enough pressure is being applied. Containing anti-cellulite botanical actives it helps slim and tone buttocks and thighs.
More information on the latest Texture In Action concept can be obtained from the Cornelius Cosmetics teams: sales@cornelius.co.uk