Cult US brand Tarte Cosmetics has launched its anti-bullying initiative #kissandmakeup tour across US six schools.
As part of National Bullying Prevention month, social media influencers will take part in meet and greets to help spread awareness on cyber-bullying.
The initiative was founded in 2016 after Tarte CEO Maureen Kelly witnessed the negative comments on the brand’s social media platforms.
“I’m so passionate about #kissnadmakeup because I’ve seen the effects of bullying and cyber-bullying first hand,” said Kelly.
“No one is immune and I want to use our platform to spread kindness.
“Giving back has always been a part of Tarte’s brand DNA and with the #kissandmakeup school tour we want to continue spreading this message of kindness and positivity, on and off screen.”
One social media influencer who will take part in the campaign is American YouTuber Remi Cruz (pictured).
Remi Cruz / image via Instagram: @missremiashten
She said: “I’m grateful for the opportunity to be a part of a programme with a cause near and dear to my heart.
“I’m a huge fan of tarte and their values as a brand, which aligns perfectly with the messaging I share on my platform to spread positivity.
“Joining the #kissandmakeup school tour is an honour and I’m so excited to meet at the young students.”
Other influencers taking part including other vloggers Rachel Levin, Rebecca Zamolo, Griffin Arnlund and Alisha Marie.
To support the initiative the brand has also partnered with The Tyler Clementi Foundation, which worked to end online and offline bullying and harassment.
Earlier this year, to support #kissandmakeup Tarte also launched a project to leave kiss emojis on consumers’ social media feeds after a trolling remark was left.
The tour kicked off in Los Angles on 2 October and will make its way across the US finishing in New York City on 30 October.