Syensqo champions responsible beauty at in-cosmetics Global 2025

Published: 3-Apr-2025

Syensqo is launching a range of high-performance, environmentally mindful innovations, headlined by a fenugreek-based conditioning polymer at in-cosmetics Global 2025 Brussels, April 3, 2025

Syensqo is showcasing its commitment to responsible beauty at in-cosmetics Global 2025, blending science, high performance and sustainability. At the heart of this promise is the launch of NaternalTM Care XTRA, a bio-based conditioning polymer inspired by the ancient healing secrets of fenugreek.

“With a lineup of innovations designed to deliver superior efficacy while minimizing environmental impact, Syensqo continues to lead the change toward a more conscious
and future-forward beauty industry,” says Jean-Guy Le Helloco, Vice-President of Home & Beauty Care at Syensqo.

NaternalTM Care XTRA: Nature’s care for extra resilient hair

NaternalTM Care XTRA is a game-changing conditioning polymer that heals and nourishes even the most damaged hair. Powered by the renowned healing properties of fenugreek, this enhanced readily biodegradable ingredient reflects the power of nature and science to work in harmony. With deep-conditioning efficacy, it rescues severely damaged strands—restoring softness, strength, and manageability. Highly soluble and easy to formulate, it's ideal for clean beauty systems beyond sulfated chassis.

“Gentle yet powerful, this naturally derived polymer is free from harsh chemicals, offering a sustainable alternative to polyquaterniums,” states Vincent Miralles, Hair Care Global Segment Leader at Syensqo. “NaternalTM Care XTRA sets a new benchmark in responsible hair care—delivering visible results without compromising environmental values.”

Advanced solutions for sustainable, high-performance beauty

Beyond NaternalTM Care XTRA, Syensqo is introducing a new wave of high-performance and environmentally mindful innovations that empower formulators to create appealing and sustainable beauty solutions that delight ever-more demanding consumers:

  • Dermalcare® VG Squalane is a 100% plant-based emollient sourced from canola, sunflower, and olive. This multi-origin approach ensures supply security while delivering the same properties and luxurious skin feel as traditional olive squalane. Its softness and rounded feel make it ideal for all skin and hair care products.
  • CerafyTM Mix Repair is a water-soluble lipids concentrate combining biomimetic ceramides (NP and AP) and phytosphingosine. It is proven in vitro and in vivo to have skin moisturizing, repairing and soothing activity. Easy to use and cold-processable, it offers versatile benefits across skin, hair, and scalp care.
  • OleogyTM LEOT is a highly natural amino acid–based oil gelling agent crafted for transparent stick formulations in skin care, sun care, and makeup. Compatible with all oils, it delivers a smooth glide and soft, powdery afterfeel—perfect for clean applications.
  • Rheozan® BLC W is a nature-derived suspending agent made from biodegradable bacterial cellulose. Effective at low doses, it offers strong particle or droplet stabilization without impacting the viscosity or formulations' aesthetics in both rinse-off and leave-on products.

These launches will be showcased at the innovation and sustainability zones at in-cosmetics.

Celebrating a decade of leadership in sustainable guar sourcing

As Syensqo looks to the future, it also celebrates a major milestone in sustainable sourcing: the 10-year anniversary of its Sustainable Guar Initiative, a pioneering program dedicated to building a self-reliant, inclusive and sustainable guar supply chain in India. Since its inception in 2015, the program has empowered over 12,000 smallholder guar farmers, setting new benchmarks for sustainable sourcing and community development. Syensqo invites other companies to join this movement and help amplify its positive impact across the value chain.

Visitors are invited to meet Syensqo’s experts at Booth D30 in Hall 5 and to join the live conferences.

Technical Seminar - Beauty forward: Decoding the key macro trends shaping the future of skin care

  • Tuesday 8 April - 02:55 to 03:25 PM - Theatre 2
  • By Lea Seidenbinder, Skin Care Global Marketing Manager

Sustainability Conference - The Beauty of Sustainable Guar

  • Wednesday 9 April - 11:30 AM to 12:00 PM - Sustainability Theatre
  • By Marie Arzel, Global Sustainability Champion, Beauty and Home Care Dermalcare® and Rheozan® are a registered trademarks of Syensqo. 

NaternalTM, CerafyTM and OleogyTM are trademarks of Syensqo.

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