Syensqo today announced the launch of Repel-O-Tex® Crystal Premium, its latest generation of soil release polymer for liquid laundry detergents delivering significant performance, especially in short and cold wash cycles.
This innovation responds directly to evolving consumer trends that prioritize convenience and energy savings while maintaining high standards for stain removal.
Repel-O-Tex® Crystal Premium expands Syensqo's Repel-O-Tex® range and is compatible with concentrated liquid laundry formats and pouches.
Repel-O-Tex® solutions prevent greasy stain incrustation and fabric graying by creating a protective shield on fibers during the wash, which facilitates subsequent dirt removal. This new grade delivers over 30% efficacy improvement over previous benchmarks, across all wash conditions.
"Repel-O-Tex® Crystal Premium reflects our commitment to helping manufacturers innovate for evolving laundry care habits," said Max Chabert, Global Home Care Marketing Manager at Syensqo. "By combining strong performance in short, cold wash cycles with broad formulation compatibility, this new biodegradable polymer helps our customers deliver the next generation of liquid detergents."
Commercially available globally, this new solution enables Syensqo to support its customers in developing innovative and sustainable laundry care solutions that meet evolving consumer demands.
Repel-O-Tex® is a registered trademark of Syensqo.
