Pure Beauty

Swedish cosmetics brand IsaDora makes its debut in the US

By Becky Bargh | Published: 30-Nov-2017

The international company will be available at walgreens.com

Cosmetics brand IsaDora has launched in the US at walgreens.com.

The launch will include an assortment of face, brow, lip and eye products, while seasonal colour collections will be released throughout the year.

"We are entering the US market with excitement and optimism," said Ingvar Vigstrand, President and founder of IsaDora.

The Invima AB—owned company can be found in 6,000 department stores, perfumeries and pharmacies in over 40 countries.

Ingrid-Marie Johansson, Chief Creative Officer of IsaDora, said: "We are thrilled about our new relationship with walgreens.com and their confidence that IsaDora will complement their line-up of cosmetics.

“Launching online gives us instant opportunities and a nationwide consumer reach.”

She continued: ”They've been aggressive in creating a superior experience for their beauty shopper and in embracing brands that not only offer amazing products, but also concentrates on remarkable formulations and innovations.”

Victoria Secret model, Xenia Deli, is the face of the brand and she will be sharing beauty tips on IsaDora.com.

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