Pure Beauty

Superdrug partners with Just Eat for ‘rapid’ beauty deliveries

By Lollie Hancock | Published: 18-Nov-2025

The British beauty retailer has partnered with the food delivery platform to bring beauty to consumers quicker than ever before

British high street beauty retailer Superdrug has partnered with food delivery service Just Eat to launch rapid deliveries as part of an exclusive partnership.

The new partnership will see more than 8,000 products available for ultra-fast delivery, arriving at consumers’ doors in as little as 30 minutes, according to Just Eat.

From November, consumers in selected areas will be able to order from 29 Superdrug locations across the country, with stores including Marble Arch and Brixton, both in London, England, and Glasgow Fort Shopping Centre, Scotland.

This rollout is expected to be available nationwide by March 2026, with orders picked and packed in-store and delivered by Just Eat’s team of couriers.

The 43 product categories available through Just Eat include beauty, fragrance and baby care.

“We are thrilled to partner with Just Eat, bringing our customers their favourite products straight to their door in thirty minutes or less,” said Simon Comins, Superdrug’s COO.

“It is no surprise that Superdrug is the most-searched retailer on the platform, and this partnership perfectly supports our goal to make shopping with us as seamless and convenient as possible, wherever and however our customers choose to shop.”

Caroline Bates, Grocery and Retail Director for Just Eat, added: “In the last year alone, we have sold over three million health and beauty products through our app, and our new exclusive partnership with Superdrug in time for Christmas will offer our customers instant access to even more choice. 

“Our partnership with Superdrug is here to help customers sail smoothly through the festive season, ensuring they stay stocked up on everyday essentials and can add a little bit of sparkle to every celebration. 

“Whether it is finding the perfect gift for someone special or a self-care saviour, we are thrilled to have Superdrug on board to deliver for all our customers, whatever the occasion.”

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