Spice Girls’ Mel B (who went by ‘Scary Spice’ in the award-winning UK girl group) has teased that she is launching her own curl-focused hair care brand next year.
51-year-old Melanie Janine Brown MBE revealed that she and celebrity hairdresser, Rory McPhee (pictured above), will debut a curl range as co-founders in spring 2027 during an exclusive talk on 12 October at the British Beauty Council’s Industry Day, part of the council’s British Beauty Week 2026 event.
Although the brand name and formulations are under wraps for now, the duo confirmed that the products are aimed at “achieving healthy curls, simplified”, with all items in development being community-led.
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McPhee is a science-focused hairdresser with 20 years of industry experience, an ambassador for hair care brand Redken and Mel B’s personal stylist.
“We have been working on this really amazing project for a few years now, and it has been a long time coming, and it is to do with hair,” said Melanie B during the talk.
“Because I love my big, natural curly hair, and my hair has been quite the journey.
“From being married for ten years in a very abusive relationship, coming out of that, cutting all my hair off, dyeing it pink, it being his short, and thinking I would never be able to get my curls back to what they were like when I was 19 years old and part of the Spice Girls.
“I have been trying to scientifically find a product that does
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