South Sudan – a waiting game

Published: 16-Oct-2013
Retail

South Sudan is taking tentative steps to grow its personal care market but progress is slow, as Andrew Green reports from Juba

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Edward Shirobo Otieno knows buying cosmetics and beauty products is not going to be a priority for the vast majority of South Sudan’s ten million people. In the world’s newest country, independent since July 2011, more than 80% of its consumers live on less than US$1 a day.

That did not stop Otieno from taking over as manager of the country’s only high end beauty and cosmetics shop, Nile Beauty, six months ago. The Kenyan owned shop, in the capital Juba, which is a year old, stocks SoftSheen-Carson’s Dark & Lovely line, geared specifically for African women, as well as selected products from L’Oréal and Garnier.

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