South Asia's middle classes are driving C&T growth

Published: 25-Aug-2015

Raghavendra Verma, Afshan Subohi, AZM Anas and Munza Mushtaq report

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South Asia is one of the world’s most important regional markets for the personal care product industry, and given its English language and common law heritage, it can be more accessible to international beauty and personal care companies than some other emerging economies.

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