Social Vend to give gifts in return for social interactions

Published: 25-Nov-2016
Retail Marketing

New make-up vending machines are set to pop-up in stores and stations offering consumers free products in exchange for specific social interaction with brands

You need to be a subscriber to read this article.
Click here to find out more.
A new socially-activated make-up vending machine is set to introduce a new way for beauty brands to interact with consumers.

The Social Vend Vendmini, is due to be launched across the UK from January 2017 in stores, train stations, bus stops and cafés, with beauty treats given in exchange for social media interaction.

Social Vend says it will not just be the most digitally influential – such as bloggers – receiving freebies from brands but the general public. “The Vendmini is a socially activated vending machine with a small footprint for marketing campaigns, in-store sampling and promotional giveaways,” explained CEO and Founder Andrew Theodore.

“This new experiential approach introduces an entirely new way to interact with consumers. Detecting social actions across channels

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Kourtney Kardashian’s Lemme launches collaboration with Starface

Read more
The supplement brand has partnered with Gen Z-favourite pimple patch brand Starface to launch three limited-edition skus, exclusively available at Target

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Why are beauty brands now betting big on fashion retailers? A standout space within a major beauty retailer is no longer enough for cosmetics brands, with many looking to diversify via partnerships with fashion brands instead in an effort to reach new customers in an increasingly overcrowded market
  2. Paula’s Choice named official World Cup Skincare Sponsor as beauty’s football fever sets in The Unilever-owned skin care brand has launched a new campaign to promote the resilience of its product range in high-pressure situations during the 2026 tournament, kicking off the marketing with a short film
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Hawaiian Tropic taps Alix Earle for SPF application campaign The sun care brand has teamed up with influencer Earle once again for a summer sun campaign centred around Hawaiian Tropic’s head-to-toe sun care solutions and proper application
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: CurrentBody to open UK pop-up boutique in latest retail expansion The four-month residency at luxury shopping destination Bicester Village follows The Beauty Tech Group-owned brand launching its first UK bricks-and-mortar clinic, CurrentBody Skin: The Clinic, last year
  5. Boots Group CEO to retire, with UK boss taking on ‘wider range of responsibilities’ Ornella Barra is stepping down as CEO of The Boots Group, with Anthony Hemmerdinger, Managing Director of Boots UK, Ireland and Opticians, set to take on greater responsibilities at the company

Upcoming event

Cosmoprof CBE ASEAN Bangkok

24-26 June 2026 | Bangkok, Thailand See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Kourtney Kardashian’s Lemme launches collaboration with Starface

The supplement brand has partnered with Gen Z-favourite pimple patch brand Starface to launch three limited-edition skus, exclusively available at Target
Fragrance

Harry Styles’ Pleasing opens Amsterdam pop-up to explore the senses, including ‘scent arcade’

PleasingLand takes place in the Netherlands ahead of Styles’ ‘Together, Together’ tour kicking off in Amsterdam on 16 May, featuring areas to explore the beauty and apparel brand via touch, smell and sound
Finance

Boots lands Currys boss Alex Baldock as CEO for ‘next phase of transformation’

Baldock joins the UK health and beauty retailer in the autumn and will succeed Anthony Hemmerdinger, who is currently serving as Senior VP and Managing Director of Boots UK, Ireland, Opticians and No7 Beauty Company
Marketing

Paula’s Choice named official World Cup Skincare Sponsor as beauty’s football fever sets in

The Unilever-owned skin care brand has launched a new campaign to promote the resilience of its product range in high-pressure situations during the 2026 tournament, kicking off the marketing with a short film
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Exclusive: CurrentBody to open UK pop-up boutique in latest retail expansion

The four-month residency at luxury shopping destination Bicester Village follows The Beauty Tech Group-owned brand launching its first UK bricks-and-mortar clinic, CurrentBody Skin: The Clinic, last year
You need to be a subscriber to read this article.
Click here to find out more.
Finance

Why are beauty brands now betting big on fashion retailers?

A standout space within a major beauty retailer is no longer enough for cosmetics brands, with many looking to diversify via partnerships with fashion brands instead in an effort to reach new customers in an increasingly overcrowded market
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Hawaiian Tropic taps Alix Earle for SPF application campaign

The sun care brand has teamed up with influencer Earle once again for a summer sun campaign centred around Hawaiian Tropic’s head-to-toe sun care solutions and proper application
Subscribe now