Social e-commerce hailed the future of ‘genius’ brands

By Becky Bargh | Published: 13-Jan-2020
Retail Marketing

Nearly 50% of social commerce sites saw sales grow between 1% and 20% in the last 18 months

You need to be a subscriber to read this article.
Click here to find out more.
Social e-commerce hailed the future of ‘genius’ brands
Social e-commerce hailed the future of ‘genius’ brands

Digital retail channels, including mobile and social, are giving bricks-and-mortar stores a run for their money, according to new findings.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Media
CeraVe named ‘official moisturiser of Arrakis’ with Dune Part Three film tie-up

CeraVe named ‘official moisturiser of Arrakis’ with Dune Part Three film tie-up

Read more
In its first film partnership, CeraVe’s Dune Part Three activations will roll out globally ahead of the film’s release in December

Trending Articles

  1. Olive Young to open five more US stores in significant K-beauty expansion K-Beauty retailer Olive Young’s new US stores will be located across Greater Los Angeles and San Diego, with plans to complete construction on all five sites in the first half of 2027
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline The L’Oréal-owned make-up brand has revamped its famous tagline, which first debuted in 1991, to reflect the brand’s “next chapter” and how women see beauty today. Sandrine Jolly, Global Brand President of Maybelline New York, reveals the new tagline and campaign with Miley Cyrus below
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Are we going back to the 2000s celebrity fragrance wardrobe era? With a plethora of celebrities entering fragrance, from rappers Megan Thee Stallion and Ice Spice to singer Tate McRae, perfume collections are beginning to reflect the A-list-founded wardrobes of the early 2000s. But can celebrity fragrance find itself at the forefront once again?
  4. Live shopping is boosting beauty, converting digital discovery to in-store sales Data from TikTok Shop UK has revealed how live shopping streams are pushing consumers to return to the high street and shop in-store, with the beauty category among the strongest performers
  5. E.l.f. Beauty leaks CEO Tarang Amin’s number in marketing stunt The beauty giant is giving customers a direct line to its CEO via the ‘Dial 0 for Zero Distance’ campaign, where they can tell Amin what causes matter most to them and where e.l.f. Beauty can make a bigger impact

Upcoming event

Hair Care Trends for 2027

3 December and 10 December 2026 | Virtual See all

You may also like

Media
CeraVe named ‘official moisturiser of Arrakis’ with Dune Part Three film tie-up

CeraVe named ‘official moisturiser of Arrakis’ with Dune Part Three film tie-up

In its first film partnership, CeraVe’s Dune Part Three activations will roll out globally ahead of the film’s release in December
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Are we going back to the 2000s celebrity fragrance wardrobe era?

Are we going back to the 2000s celebrity fragrance wardrobe era?

With a plethora of celebrities entering fragrance, from rappers Megan Thee Stallion and Ice Spice to singer Tate McRae, perfume collections are beginning to reflect the A-list-founded wardrobes of the early 2000s. But can celebrity fragrance find itself at the forefront once again?
Retail
Live shopping is boosting beauty, converting digital discovery to in-store sales

Live shopping is boosting beauty, converting digital discovery to in-store sales

Data from TikTok Shop UK has revealed how live shopping streams are pushing consumers to return to the high street and shop in-store, with the beauty category among the strongest performers
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care
Influencer Stella Tzortzi on building a brand inspired by Mediterranean hair oiling rituals

Influencer Stella Tzortzi on building a brand inspired by Mediterranean hair oiling rituals

Influencer Stella Tzortzi built Cee Cee from scratch. Now, the content creator is ready for the world to try her culturally-driven, natural hair care inspired by Mediterranean hair oiling rituals passed down from generation to generation
Hair Care
Cardi B brings Grow-Good Beauty to Canada

Cardi B brings Grow-Good Beauty to Canada

Rapper Cardi B’s hair care brand, Grow-Good Beauty, launches direct to consumers in Canada, marking the ‘next chapter’ in the Dominican-inspired brand’s growth
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Phlur opens festive pop-up with Space NK to ‘build’ hype around Heavy Cream franchise

Phlur opens festive pop-up with Space NK to ‘build’ hype around Heavy Cream franchise

Phlur has teamed up with the UK beauty retailer on a festive activation to promote the masstige fragrance brand’s new Heavy Cream Eau de Parfum and Heavy Cream Body Butter, alongside Space NK exclusive Cashmere Frost Hair & Body Mist
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline

Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline

The L’Oréal-owned make-up brand has revamped its famous tagline, which first debuted in 1991, to reflect the brand’s “next chapter” and how women see beauty today. Sandrine Jolly, Global Brand President of Maybelline New York, reveals the new tagline and campaign with Miley Cyrus below
Subscribe now