Digital retail channels, including mobile and social, are giving bricks-and-mortar stores a run for their money, according to new findings.

Social e-commerce hailed the future of ‘genius’ brands
Nearly 50% of social commerce sites saw sales grow between 1% and 20% in the last 18 months
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Kourtney Kardashian’s Lemme launches collaboration with Starface
Read moreThe supplement brand has partnered with Gen Z-favourite pimple patch brand Starface to launch three limited-edition skus, exclusively available at Target
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Harry Styles’ Pleasing opens Amsterdam pop-up to explore the senses, including ‘scent arcade’
PleasingLand takes place in the Netherlands ahead of Styles’ ‘Together, Together’ tour kicking off in Amsterdam on 16 May, featuring areas to explore the beauty and apparel brand via touch, smell and sound
Finance
Boots lands Currys boss Alex Baldock as CEO for ‘next phase of transformation’
Baldock joins the UK health and beauty retailer in the autumn and will succeed Anthony Hemmerdinger, who is currently serving as Senior VP and Managing Director of Boots UK, Ireland, Opticians and No7 Beauty Company
Marketing
Paula’s Choice named official World Cup Skincare Sponsor as beauty’s football fever sets in
The Unilever-owned skin care brand has launched a new campaign to promote the resilience of its product range in high-pressure situations during the 2026 tournament, kicking off the marketing with a short film
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Finance
Why are beauty brands now betting big on fashion retailers?
A standout space within a major beauty retailer is no longer enough for cosmetics brands, with many looking to diversify via partnerships with fashion brands instead in an effort to reach new customers in an increasingly overcrowded market
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