Digital retail channels, including mobile and social, are giving bricks-and-mortar stores a run for their money, according to new findings.

Social e-commerce hailed the future of ‘genius’ brands
Nearly 50% of social commerce sites saw sales grow between 1% and 20% in the last 18 months
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Retail
Sephora and Olive Young ‘strategic’ partnership debuts in August as full K-beauty lineup unveiled
Read moreThe LVMH-owned retailer’s new omnichannel partnership with Olive Young will see 19 K-beauty brands including Rejuran Cosmetics, Beplain, and Abib launch into more than 500 Sephora stores and online
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Retail
Sephora and Olive Young ‘strategic’ partnership debuts in August as full K-beauty lineup unveiled
The LVMH-owned retailer’s new omnichannel partnership with Olive Young will see 19 K-beauty brands including Rejuran Cosmetics, Beplain, and Abib launch into more than 500 Sephora stores and online
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Fragrance
Exclusive: Jo Malone London expands retail footprint with Boots launch and unveils new collection
Jo Malone London is launching its luxury offering into one of the UK’s largest beauty retailers, Boots, for the very first time, alongside new collection Sea Salt & Bergamot, which the Estée Lauder Companies-owned fragrance brand has called its 'largest launch of the year'
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Colour Cosmetics
Chantecaille bolsters commitment to lion conservation with new collection
Sales from the Beiersdorf-owned prestige brand’s Fall 2026 Lion Collection will help fund essential field technology used to track, monitor and identify lions in the wild, building on the company’s existing partnership with conservation organisation Lions Guardians
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Marketing
Exclusive: Indu teams up with YouTuber family The Norris Nuts on limited edition edit
The British teen skin care brand founded by Aaron Chatterley has teamed up with Australian YouTuber family The Norris Nuts, who will star in a marketing campaign and front a limited edition edit of hero products
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Colour Cosmetics
Kylie Cosmetics, Huda Beauty and MAC Cosmetics crowned most popular beauty brands of 2026 so far
Huda Kattan’s namesake make-up brand reclaimed the top spot on The Cosmetify Index, while luxury companies Dior Beauty and YSL Beauty have climbed up the top 50 ranking by improving their digital presence