Digital retail channels, including mobile and social, are giving bricks-and-mortar stores a run for their money, according to new findings.

Social e-commerce hailed the future of ‘genius’ brands
Nearly 50% of social commerce sites saw sales grow between 1% and 20% in the last 18 months
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L’Oréal Paris taps into cultural zeitgeist with The Devil Wears Prada 2 collaboration
L’Oréal Paris’ campaign with The Devil Wears Prada 2 brings Runway – the fashion magazine at the heart of the upcoming movie – to life in a humorous way, helping the brand to ‘show up in a moment that defines beauty and pop culture’
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