Social e-commerce hailed the future of ‘genius’ brands

By Becky Bargh | Published: 13-Jan-2020
Retail Marketing

Nearly 50% of social commerce sites saw sales grow between 1% and 20% in the last 18 months

You need to be a subscriber to read this article.
Click here to find out more.
Social e-commerce hailed the future of ‘genius’ brands

Digital retail channels, including mobile and social, are giving bricks-and-mortar stores a run for their money, according to new findings.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Skin Care
Aroma-Zone to bring experiential skin care pop-up to the UK

Aroma-Zone to bring experiential skin care pop-up to the UK

Read more
The cult French natural skin care brand will host consumers at an Aroma-Zone pop-up in shopping destination Westfield White City, London, this August as it spotlights serum discovery

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: Gen Z make-up brand Lottie London breaks into fragrance The British brand’s new perfumes have been created in partnership with streaming service Netflix, inspired by the television show Outer Banks
  2. Neutrogena issues statement after social media backlash following Hayden Panettiere’s death The skin care brand has responded to a backlash online, after claims by actress Hayden Panettiere, a former Neutrogena Brand Ambassador, that she was fired from the brand for talking about her mental health resurfaced online following her death on 16 August
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Rapper Ice Spice enters beauty with first-ever fragrance In Ha Mood In Ha Mood, created in partnership with Revlon, is a floral fruity amber eau de parfum said to ‘capture the confident, magnetic energy’ of the 26-year-old American artist. It is on sale exclusively at Ulta Beauty
  4. Colgate taps BTS’ j-hope to front vitamin C-infused toothpaste The Colgate-Palmolive Company-owned oral care brand has partnered j-hope from K-pop boy band BTS to launch new whitening toothpaste, Optic White Vitamin C
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Lilac and lavender are taking over beauty: 6 new launches leaning into the trend As soft shades of purple slowly take over everything from colour cosmetics to skin care packaging, discover the best beauty launches centred around lilac and lavender tones

Upcoming event

Anti-Ageing & Skin Health: The Actives Driving Growth

10 September and 17 September 2026 | Virtual See all

You may also like

Skin Care
Aroma-Zone to bring experiential skin care pop-up to the UK

Aroma-Zone to bring experiential skin care pop-up to the UK

The cult French natural skin care brand will host consumers at an Aroma-Zone pop-up in shopping destination Westfield White City, London, this August as it spotlights serum discovery
Fragrance
Valentino Beauty spotlights ‘contemporary intimacy’ in Vendetta campaign

Valentino Beauty spotlights ‘contemporary intimacy’ in Vendetta campaign

The fragrance campaign marks the launch of Valentino Beauty’s newest prestige fragrance duo, Vendetta, fronted by Brand Ambassadors Dakota Johnson and Alexander Skarsgård
Skin Care
Kao Corporation targets European growth with Curél Nordics launch

Kao Corporation targets European growth with Curél Nordics launch

The move by Kao Corporation to introduce science-backed skin care brand Curél in Sweden, Norway, Denmark and Finland comes as the J-beauty giant aims to grow sales from overseas to 50% of its business
Media
Rimmel London kicks off partnership with Chelsea FC Women

Rimmel London kicks off partnership with Chelsea FC Women

The Coty-owned make-up brand will feature players Katie McCabe, Lauren James and Lucy Bronze in a new Rimmel London campaign centred on Match Perfection foundation at the start of the season
Media
Lancôme taps Martha Stewart for La Vie est Belle Very Cherry fragrance launch

Lancôme taps Martha Stewart for La Vie est Belle Very Cherry fragrance launch

The L’Oréal-owned beauty brand has partnered with Stewart for its first ever woody cherry scent
Marketing
Clarins names Chinese actress Zhang Ziyi Global Spokesperson for Precious line

Clarins names Chinese actress Zhang Ziyi Global Spokesperson for Precious line

Zhang Ziyi will front Clarins’ premium skin care line, Precious, which is formulated using the cryoextracted essence of the moonlight flower. The Chinese actress will front a new campaign which launches in September
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Lilac and lavender are taking over beauty: 6 new launches leaning into the trend

Lilac and lavender are taking over beauty: 6 new launches leaning into the trend

As soft shades of purple slowly take over everything from colour cosmetics to skin care packaging, discover the best beauty launches centred around lilac and lavender tones
Subscribe now