Digital retail channels, including mobile and social, are giving bricks-and-mortar stores a run for their money, according to new findings.

Social e-commerce hailed the future of ‘genius’ brands
Nearly 50% of social commerce sites saw sales grow between 1% and 20% in the last 18 months
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Sacheu Beauty, Estée Lauder and L’Oréal Paris most popular brands with beauty creators over 40
Read moreThese brands have gained the strongest VIT growth with beauty creators aged 40-plus in 2025, according to Traackr’s new Rising Influence #Over40 Beauty report. This is why these beauty players resonated…
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Marketing
Sacheu Beauty, Estée Lauder and L’Oréal Paris most popular brands with beauty creators over 40
These brands have gained the strongest VIT growth with beauty creators aged 40-plus in 2025, according to Traackr’s new Rising Influence #Over40 Beauty report. This is why these beauty players resonated…
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Skin Care
Opinion: Lessons to learn from Shay Mitchell’s kids sheet mask brand Rini’s divisive launch
The actor’s K-beauty hydrogel masks for children have faced a wave of backlash, being branded ‘unnecessary’ and ‘dystopian’ by social media users. Beauty marketing specialist Stacey Levine unpacks the Rini conversation and explains what brands can learn it