Social e-commerce hailed the future of ‘genius’ brands

By Becky Bargh | Published: 13-Jan-2020
Retail Marketing

Nearly 50% of social commerce sites saw sales grow between 1% and 20% in the last 18 months

You need to be a subscriber to read this article.
Click here to find out more.
Social e-commerce hailed the future of ‘genius’ brands

Digital retail channels, including mobile and social, are giving bricks-and-mortar stores a run for their money, according to new findings.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Finance
Boots’ owner Sycamore Partners allegedly nears sale of UK retailer to Weston family

Boots’ owner Sycamore Partners allegedly nears sale of UK retailer to Weston family

Read more
Sycamore Partners is rumoured to be in conversations with the billionaire Weston family, a Canadian-British business group, in negotiating a sale of the UK health and beauty retailer, according to a new report

Trending Articles

  1. Lady Gaga’s Haus Labs taps actress Philippine Leroy-Beaulieu for concealer campaign The 63-year-old French actress, best known for playing Sylvie Grateau in Netflix series Emily in Paris, is the face of the make-up brand’s new ‘We Love Concealer’ campaign, which spotlights Haus Labs’ new Triclone Skin Tech Collection
  2. #BeautyTok made me buy it - ON DEMAND NOW Cracking the code of social commerce with TikTok Shop. In this webinar, our TikTok Shop experts will show brands of all shapes and sizes in the beauty category how to excel at social commerce
  3. Rhode lands in Sephora Europe, marking retail expansion with Café Rhode pop-up Hailey Bieber’s beauty brand is now available to shop via Sephora across Europe and the UK, with Rhode marking the next step in its global expansion through a pop-up bistro and in-store takeovers
  4. Charlotte Tilbury taps Christina Aguilera to front 2026 Christmas campaign The 45-year-old Grammy Award-winning artist is the face of the Puig-owned make-up brand’s 2026 holiday campaign, which pays homage to the showgirl glamour featured in Christina Aguilera’s 2001 hit song Lady Marmalade

Upcoming event

Brand Licensing Europe 2026

6 - 8 October 2026 | London See all

You may also like

Finance
Boots’ owner Sycamore Partners allegedly nears sale of UK retailer to Weston family

Boots’ owner Sycamore Partners allegedly nears sale of UK retailer to Weston family

Sycamore Partners is rumoured to be in conversations with the billionaire Weston family, a Canadian-British business group, in negotiating a sale of the UK health and beauty retailer, according to a new report
You need to be a subscriber to read this article.
Click here to find out more.
Marketing
Updated: Is dog merchandise beauty's next big flex?

Updated: Is dog merchandise beauty's next big flex?

As beauty brands such as Jo Malone London and Glossier launch products for our furry friends, and beauty legends like Bobbi Brown invest in pet care brands, Cosmetics Business uncovers how dog-focused beauty merchandise has become a surprising subcategory within the industry
You need to be a subscriber to read this article.
Click here to find out more.
Retail
Kiehl’s opens European flagship in the heart of London

Kiehl’s opens European flagship in the heart of London

The L'Oréal-owned skin care brand’s 1,300sqft store has been built on Carnaby Street, London, UK, and features ‘Derma Readers’ – advanced skin analysis devices
Colour Cosmetics
Charlotte Tilbury taps Christina Aguilera to front 2026 Christmas campaign

Charlotte Tilbury taps Christina Aguilera to front 2026 Christmas campaign

The 45-year-old Grammy Award-winning artist is the face of the Puig-owned make-up brand’s 2026 holiday campaign, which pays homage to the showgirl glamour featured in Christina Aguilera’s 2001 hit song Lady Marmalade
Skin Care
SID MEDICOS, South Korean aesthetics company, strengthens its commitment to Mexico at Dermacosmética 2026

SID MEDICOS, South Korean aesthetics company, strengthens its commitment to Mexico at Dermacosmética 2026

SID MEDICOS, a global company specialising in beauty and aesthetics, will participate in Dermacosmética 2026 with the aim of connecting with industry professionals in Mexico and exploring new opportunities for collaboration in the country
Manufacturing
Dyson encounters teething issues with £419.99 CameraJet toothbrush

Dyson encounters teething issues with £419.99 CameraJet toothbrush

The technology company, known for its vacuums and Airwrap hair tools, has ‘experienced a component issue’ with a ‘small number’ of early batches of its first first-ever toothbrush, the Dyson CameraJet
Colour Cosmetics
Grande Cosmetics taps actress Lucy Hale as first celebrity Brand Ambassador

Grande Cosmetics taps actress Lucy Hale as first celebrity Brand Ambassador

The Pretty Little Liars actress joins beauty brand Grande Cosmetics in an ambassador role, building on 15 years of organic use of the company’s hero sku GrandeLASH-MD
Subscribe now