Firming, slimming, and anti-cellulite body care products were the most damaged by the financial crisis as of 2012, but seem to be rebounding in select markets. The distrust of firming products typically comes from the extravagance of their claims. The claims on such products often rely upon the assumption that consumers will abide strictly to the instructions for the recommended period of time. Many of these products require several weeks to produce visible results. It is not uncommon for customers to become frustrated by or unfaithful to the directions before that time has elapsed. According to a report by Euromonitor International, this segment slid a full 4%, creating a deficit of $110 million, between 2011 and 2012. Despite these obstacles, slimming products are succeeding in France and Italy.
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